2025-01-22
Co-op's first buyer meeting
Highland Valley farmers sat across from a regional buyer as equals — price, quality, delivery terms on the table.
For years these farmers sold at whatever price was offered at the roadside. Today they negotiated collectively: standardised grading, shared storage costs, and a minimum order that made the trip worthwhile for the buyer.
Revenue doubled within eighteen months. More importantly, the co-op board runs the relationship now — we haven't been back for a meeting in six months.